Top Books & Reference Apps in New Zealand Q3 2021

In the third quarter of 2021, the Books and Reference category in New Zealand showcased diverse trends among its leading apps. Here is a detailed look at the performance of the top five apps in this category, based on data from Sensor Tower.

Audible: Audio Entertainment experienced a notable increase in weekly revenue, starting at approximately $3.9K in late June and peaking at around $9.2K by the end of September. Weekly downloads also showed growth, starting at 2.1K and reaching a high of 4K in late August. Active users remained relatively stable, fluctuating between 45K and 49K throughout the quarter.

King James Bible - Verse+Audio saw a significant rise in weekly downloads, beginning with 232 in late June and climbing to over 3K by the end of September. Active users followed a similar upward trend, starting at 7.3K and reaching 19.2K by the end of the quarter.

Glorify | Prayer & Devotional had a steady increase in weekly revenue, peaking at $482 in late August. Downloads showed a notable spike in late August, reaching 1.4K. Active users also increased significantly, starting at 1.5K and growing to 4.5K by the end of the quarter.

Amazon Kindle maintained a consistent level of weekly downloads, varying between 879 and 1.8K throughout the quarter. Active users remained stable, fluctuating between 26K and 28K.

Wattpad - Read & Write Stories showed steady weekly revenue, with peaks around $3.8K in late August. Downloads remained stable, with a high of 1.7K in early September. Active users saw a slight increase, starting at 26.8K and peaking at 29.3K in early September.

These insights highlight the dynamic performance of top Books and Reference apps in New Zealand during Q3 2021. For more detailed data and analysis, visit Sensor Tower.